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Costa Rica Liquor Market: Variety Increasing – Prices Remain Stable

Both mature and developing alcoholic drinks categories in Costa Rica experienced increased competition in 2015 – a development which, along with product innovation and changing consumer value expectations, were the main sales drivers within the area during 2015. Volume and value growth remained limited in 2015, with there being a clear trend towards modest pricing and an increase in the penetration of affordable products targeting the growing base of middle-income consumers. Sluggish economic growth in Costa Rica continues To impact demand for alcoholic drinks as companies continue to focus on innovation and different value propositions. Competition in the Costa Rica…

The post Costa Rica Liquor Market: Variety Increasing – Prices Remain Stable appeared first on Costa Rica Star News.

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